Euro Spice proudly celebrates HELA’s 120th year, a milestone marked by innovation, collaboration, and strategic growth.

During the workshop led by Dr. Kong, we explored how spices was once hidden for 300 years by Arab traders, transformed from a guarded secret into a global trade powered by technology and strategy. The session highlighted the business journey from suspect to prospect, assess, negotiate, order, payment and emphasizing smart, structured growth.

From Germany, Markus Laue shared insights on HELA’s logistics and new warehouse operations, backed by his Lufthansa experience. HELA’s strategic planning is driven quarterly and annually, and they now use AI to analyze menus across Germany, classifying dishes by type and recommending suitable HELA seasonings. They also collaborate with chefs as brand ambassadors, blending culinary art with data-driven strategy.

Meanwhile, Abraham from HELA Asia Pacific, based in Singapore, discussed expansion into larger projects such as partnerships with global chains like Subway and emphasized scaling opportunities.

As HELA’s exclusive distributor in the Philippines, Euro Spice continues to uphold the brand’s commitment to premium spices, herbs, seasonings, and meat processing ingredients, bringing world-class quality to Philippines.

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